Deliverable Length:1,000–1,200 words plus visual aidsExplain your Web site concept. Discuss how you will integrate your social media marketing (SMM) tools into the function of your Web site.
Respond to the following questions:
What kind of content will you create?
With which ideas, brands, and advertisers will you affiliate?
What is your search engine optimization (SEO) strategy?

Optimization
Organic or nonorganic
Keywords
Paid advertising
Mobile searches

Note: You must also use visual aids to illustrate your ideas.