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one page: https://www.nrn.com/consumer-trends/using-restaurant-design-catch-millennials After viewing the article, what are your impressions of the design elements presented and their purpose? What ideas do you have that would target a specific group of people/demographic? [remember to identify a BISTRO as your target market]
Explain how a net present value (NPV) profile is used to compare capital projects. How does this profile compare to that of internal rate of return (IRR)? How does reinvestment affect both NPV and IRR? Support your rationale with at least one citation from the literature.
Capital budgeting can be affected by factors such as exchange rate risk, political risk, transfer pricing, and strategic risk. Select a mid- or large-sized business organization and explain how each of these factors can affect its capital budgeting. Which factor poses the greatest threat to your selected organization and why? What measures can stakeholders take…
For this blog assignment, you will discuss what type of consumer you are and what influences your buying decisions. Review Chapter 1 of your text regarding the different types of consumers, consumer activities, and consumer responses. In your blog post, address the following: What type of consumer are you? What influences your buying decisions, and…
In preparation for this discussion, review the following resources: 6 Hot Digital Trends Transforming the Fashion Industry Organic Clothing Not Just for Hippies Anymore Many times, as we think about trends in the fashion industry, we think of how these trends relate to apparel. For example, bell-bottoms in the 1970s and Michael Jackson apparel in…
In preparation for this blog, review the following resources: The Impact of Cause Marketing on Consumer Behavior and Brand Messaging Blake Mycoskie Many retailers and brands in the industry are now using cause marketing as a way to identify with their customers. Define and examine cause marketing as another trend in the marketplace. Specifically, considering…
For your final project, you will select a company from the following list: Coca-Cola, Nike, Google, Amazon, Apple, Target, or Starbucks. In your post, explain why you chose this company and identify three resources you will include in your consumer behavior analysis.
1. How has e-commerce transformed marketing? Explain how social networking and the wisdom of crowds help companies improve operations. Research and discuss two examples of social networking. 2. Explain how knowledge work systems provide value for a firm. Why do you think knowledge work systems are important today? Discuss how CAD, virtual reality, and augmented…
An organization representing the interests of small businesses in London plans to conduct a survey to measure business optimism, which is typically used to guide future investment intentions and economic growth. The aims of the survey are listed below. Measure the current level of business optimism, and compare this with levels over the last 3…
Apple Case Study Assignment Instructions Overview Each student should review the case information as provided in the course text, and based on the results of that review, identify the organizational problem(s) that need to be solved. Analysis should then be conducted to formulate recommendation(s) for the problems posed; included in that analysis should be an…